Thank God for Scientific American! Those eggheads have finally done it! They’ve discovered a life-saving health tip, and they published it in a ground-breaking article in their prestigious periodical last year!

So, what is this earth-shaking miracle cure, you ask? What simple, abundant natural resource turns out to be so good for you?

Oh, please! I’m not just going to let slip their hard-won secrets! You’ll have to pay the fine folks at Sci Am $10.99 ($12.99 CAN) in order to receive that privileged information!

…Oh, OK. It’s sunlight. Apparently, sunlight is good for you.

There, I saved you ten bucks. (Or thirteen loonies!)

So, why are the boffins at Sci Am suddenly telling us about this self-evident reality, and what amazingly obvious fact will they tell us next? That water is wet? That bears defecate in the woods?

More to the point: what does it say about our society that a significant percentage of your friends, neighbours and acquaintances wouldn’t believe you if you told them sunlight can be good for you unless you showed them this magazine?

And, most important of all, how can we use this “breakthrough” as a launching point for the MEHA movement we so desperately need right now?

Let’s find out!